Millennials buying premium wines and beers are a big reason why wine sales rose 10% in 2013, despite a sluggish global economy.
As a result, wine sales in the US rose 8.4%, the most since 2012 – a 15.9% year on year increase.
Sales increased 19% in France, up from 15.2%, and 21% in Germany, up from 15.6%.
Overall, US sales were 17.6% higher last포커 룰 year, which is the highest for 17 years.
Bottles also continued their rise in popularity.
Pourmore’s, the craft spirits company led by CEO and founder Steve Glass, has enjoyed a big year.
Sales rose 1.4% to 4.48m in 2013, up from 4.31m in 2012.
Sales of its premium craft cocktails – including the PBR brand, a mix of gin, tonic and vodka – increased by 25%, while sales of Pappy Van Winkle whiskey fell 11.1%.
Pourmore’s also sold 4m of its own products – mostly its „premium spirits“ and „premium spirits that can withstand prolonged stress, like Pappy“ – and 5.6m of premium beer and wine.
As part of its growth, the company recently introduced five new flavours of a new product it calls ‘Tequila Time’, for which it plans to introduce five more over the next 18 months.
It has also become the first firm in the US to license its intellectual property to two other major spirits brands: Diageo and the company behind Guinness.
The three other liquor companies are Molson-own우리 카지노ed Labatt Brewing, which currently has 원나잇rights to Guinness and other craft breweries around the world and Constellation Brands which is owned by Anheuser Busch InBev.